Media

  Skills

 

This intensive tailored workshop is run by an experienced journalist and will give you important insights into the media and a chance to experience real-life interview situations.  You’ll learn how the media works, how to prepare for media interviews and recognise the media ‘traps’ and how to avoid them.  Interview practice will build your confidence and give you valuable feedback.

Learning outcomes and course content

  • Understand how the media works
  • Understand the demands of different media – print, radio, television and online
  • Learn how to be “good media talent” that the media will turn to time and time again
  • Planning an interview
  • Deciding when to speak and when to say nothing
  • Be more proactive in your approach in spreading your message throughout the media
  • Take greater control of media interviews
  • Prepare for handling more difficult media situations
  • Getting your message across
  • Delivery skills (including dress, your voice and how to look good on camera)
  • Different media strategies
  • Journalists’ tips and things they might try
  • Handling and running a press conference
  • Practice and improve their skills in realistic interview exercises

 


Key Details

Duration: Full day

Recommended audience: Senior managers who are authorised to represent your organisation to the media.

Maximum Participants: 10

 


Capability Framework Alignment

Personal Attributes1

 
 

Relationships1

Results  

 



“The content was insightful and relevant.  Having an experienced journalist as the trainer made all the difference.

 


Specialist trainers in:

Writing Job Applications & Interview Skills

Merit Assessment

Leadership

Communication Skills

Customer Service

 

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